A landing page or a full website?
Choose a landing page for one focused offer and action. A multi-page company website suits separate services, business information and a growing content plan.
Practical starting points for planning a website, preparing content and improving usability.


Prepare the goals, content and decisions your website needs.
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Understand how thoughtful layouts make a website easier to explore.
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Connect a useful page structure with the questions customers ask.
Read the guideUse these starting points to make your project brief more useful.
Choose a landing page for one focused offer and action. A multi-page company website suits separate services, business information and a growing content plan.
Give each service a clear topic, answer customer questions and link related content. Avoid repeating keywords without adding useful information.
Use animation to introduce a message, show a state change or guide attention. Keep controls accessible and avoid overwhelming mobile screens.
Powering Your Online Presence
Powering your online presence.